IMS Marketing is Celebrating 10 Years in Business!

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The business was launched in February 2007, at the height of the so called ‘Bertie Boom’ when we were told the economic outlook for Ireland would be positive for many years to come.
Unlike Bertie, we not only survived the recession that followed but have steadily grown in the years since.

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In the early days we were known as ‘Industrial Marketing Solutions’ but as this was a mouthful (even for us) we rebranded to IMS Marketing in 2011. As a company, our focus remains on “technical products and services.”

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Today we employ 12 full time marketing professionals including 4 in house graphic and web designers. By the end of 2017 we will add two new hires to our team.

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Exports

85% of our projects in the past 2 years involved helping clients research or develop their international market presence. This consists of start-ups, SMEs and multinationals and includes first-time and experienced exporters.

75% of our clients come from the healthcare, ICT, electronics and precision engineering sectors. We are primarily a B2B (business to business) marketing partner but regularly implement B2C (business to consumer) campaigns. We really enjoy projects of a technical nature and invest a lot of time in gaining an understanding of our clients’ technologies and markets.

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75% of our clients come from the healthcare, ICT, electronics and precision engineering sectors. We are primarily a B2B (business to business) marketing partner but regularly implement B2C (business to consumer) campaigns. We really enjoy projects of a technical nature and invest a lot of time in gaining an understanding of our clients’ technologies and markets.

ims-npdp-logoIn 2014 we became the first marketing agency in Ireland to be certified by the Product Development and Management Association (PMDA). This has been invaluable to us in supporting new product development (NPD) projects with clients.

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Our
Clients

In the past 10 years we have worked with clients in almost every part of the country. The exceptions to this, so far, are Kerry, Carlow and Fermanagh. So please spread the word to any companies you know in these counties in 2017!

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We have developed and implemented marketing strategies in 14 international markets since 2015. Our experience is mainly in European markets but we also completed successful projects in the USA, South East Asia and South Africa.

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Our digital marketing team consists of 3 Google Certified and Hubspot Certified Professionals. We are also one of the longest members of the Enterprise Ireland panel of Digital Marketing agencies in Ireland.

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In 2016 we launched ‘Route2Market.eu’, a suite of marketing services supporting US based companies with their marketing in Europe. By the end of 2017 we expect over 20% of our business to come from this business segment.

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