Yesterday evening IMS Marketing received the great news that we have been selected as semi-finalists for two categories in the OMiG Awards 2016. The categories we have been selected for are ‘Best Website’ and ‘Best Blog’.
This recognition is very appreciated by the team here in IMS and it keeps us motivated to keep producing fresh content, at a high standard for the visitors to our site and the readers of our blog.
The awards finalists will be announced on May 2nd and the Awards night itself will be held the 10th of May at the Town Hall Theatre. For more information click on the following LINK.
Some thoughts on the importance of each category below.
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Best Website
A well structured website acts as a hub for digital marketing efforts. It supports all other aspects of digital marketing. Visitors to your site should get an instant feel for what you do as a company and this should be supported by easy and intuitive navigation to reach further in-depth information on your product or service offering.
Material on your website can be promoted through social media channels and on your company newsletters. Your online message should be coherent and integrated at all times.
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Best Blog
The importance of blogging is something we are always reiterating to our clients. It is the perfect opportunity to position your company as a thought leader in the field or to improve your websites SEO.
Thought Leadership pieces come from experts in a particular subject writing about what they know and the experience they have.
SEO can be improved by blogging by writing about topics that you want your website to rank for and also giving Google a constant stream of fresh content to index.
If you believe your business could do with support with website design or content creation, email me at elaine@imsmarketing.ie or call (00353) 91 739450