Bespoke Digital Marketing Training

IMS Marketing has a team of in house digital marketing professionals on hand to deliver practical digital marketing training sessions.

The digital marketing team are each qualified with the Digital Marketing Institute, Google Adwords Professionals, and Hubspot. To team have delivered over 100 bespoke digital marketing training modules in the last two years, ranging from LinkedIn Training, Google Analytics to Content Marketing. In order to meet the demands of the current market place our trainings are reviewed and updated consistently.
A member of IMS Marketing’s digital marketing team will work with your organisation to determine the current level of knowledge in the particular area you are looking to upskill in, we then work on a comprehensive training that will address the knowledge gaps and ensure your team feel comfortable

Suited Audience

  • Marketing and Sales professionals looking to upskill and gain essential digital marketing skills when driving a marketing and digital marketing campaign.
  • Junior level staff in place to support marketing administration within an organisation.
  • C-Level Members/ Business owners looking to gain a better understanding of the Digital Marketing Eco System and what it can do for the organisation.

We have provided training for:

  • National University of Ireland, Galway;
  • Enterprise Ireland Clients (eBusiness Clients);
  • National Transport Authority, Ireland;
  • Local Enterprise Office (Digital Voucher Clients);
  • and many more.

Full Suite of Training available

Linkedin 101
  • Building up your personal profile
  • Addition of apps (Slideshare, WordPress Blog)
  • Getting Involved with relevant groups
  • Amplifying your companies message
  • Setting up a company page
  • Company page execution and content plan
  • Measuring Company Page Insights
Social Media Training (Facebook, Twitter, Google +)
  • Basic account set up
  • Creating a new post
  • Content examples to share
  • Adding images, documents and links to a page
  • Using automated tools to broaden your reach.
  • Measurement and monitoring
Wordpress 101
  • Creating a new page
  • Creating a new post (blog/news)
  • Basic SEO for WordPress (Titles, Metatags, Description)
  • Adding images, documents and links to a page
  • Using the search engine optimisation tools, Contact Form DB
Google Analytics 101
  • Setting up Google Analytics
  • Adding Conversion Tracking to your website
  • SEO The Important Questions (GA Metrics and Meanings)
  • Setting up a Dashboard Report for your Specific Needs
Google Adwords (PPC) 101
  • Keyword Research
  • How to Set Up a Google Adwords Campaign
  • Writing effective ad copy
  • Tools
  • Reporting
Content Marketing/Inbound Marketing 101
  • Building Link Worthy Content and the Benifits
  • The Fundementals of blogging
  • Amplifying Your Content with Social Media
Google Analytics 102
  • Reporting, Advanced Funnels, E-Commerce Tracking
  • Using Analytics for improve the PPC perfomance
Google Analytics 103
  • SEO The Important Questions (GA Metrics and Meanings)
  • Measuring Traffic Sources, Location, Bounce Rate
  • Setting up a Dashboard Report for your Specific Needs
  • Setting Up Goals in Analytics
eCommerce 101
  • eCommerce Best practices
  • eCommerce SEO
  • Landing Page optimisation
  • Reporting and Analysis

Our Approach

IMS Marketing have two dedicated digital practioners who have extensive experience in providing training to those with basic knowledge to those seeking to top up their existing bank of knowledge. Our approach to training is a bespoke workshop style specific to the needs of the audience.

Do you need help with your brand reputation and social media management?

Why not get in touch and see how we can help you develop your digital brand persona and resonance with your target audience.