Search Engine Marketing
Google processes a whopping 3 billion search queries on its search engine every day (Search Engine Land 2015). Search engine marketing is a crucial element of any digital strategy.
A good search engine presence allows you to harvest demand for your product offering when potential customers are activity researching and trying to find your product/service.
We believe that search engine optimisation should be an invisible layer, beneath an aesthetically appealing business objective oriented website. At IMS Marketing we understand intricately the differences between the B2B and B2C buying processes from small inherently risk free purchases to million euro deals we have devised digital marketing channels that reach customer at each stage of the buying cycle.
Search Engine Optimisation
60% of all organic search clicks are on the first three search results. Search engine optimisation is not just about improving search engine ranking positions but increasing the overall visibility of the brand across all Google search results from Web to News to Videos. We plan and devise strategies that optimise the presence across the various mainstream web search and niche search results.
Our SEO services include:
- SEO Keyword Research
- On Page SEO
- Technical SEO
- Content Marketing
- Link Building
- Website Usability Improvement
- SEO Training
SEO projects can be delivered on a fixed term or on our continuous SEO programme.
Google Adwords / PPC Advertising
Search engine advertising also called Pay Per Click Advertising as advertisers only pay for a click that is incurred is a strategy that is required to bridge the gaps in search engine visibility for highly competitive relevant search terms.
Our digital marketing account managers are Google Adwords Certified Professionals and have collectively over 12 years’ experience in managing PPC campaigns on the platforms; Google Adwords, Bing and Yandex from budgets of €500 per month to €100,000 per month. We are experienced in managing both B2C and niche B2B paid search campaigns, particularly for international markets.
Our PPC services include:
- PPC Campaign development and planning
- Campaign rebuild and analysis
- Ongoing PPC Campaign training
Search has evolved in the last few years and IMS Marketing have extensive experience in increasing brand’s search engine visibility organically.
Search engine optimisation is a tricky process, get it wrong and you can incur a Google penalty. Our experienced digital experts follow search engines best practices to maximise search engine presence. We can augment search engine visibility through paid search advertising to ensure that brands are found for the most relevant high converting key phrases to their businesses.
Contact IMS Marketing Today
Why not get in touch and see how we can help you harness your search potential.