and Concept to Commercialisation
Client: Medical Exam Tutor
Industry: Healthcare / E-Learning
at a glance
Medical Exam Tutor is an award winning e-learning platform for medical schools and students internationally. IMS worked with the Medical Exam Tutor team from early stage concept through to feasibility study, pilot launch and full market introduction.
- Feasibility Study
- Pilot / Beta Launch
- Full Market Launch
- Branding and Communications
- Marketing Strategy
- Funding Assistance
“Over 1500 users in first 4 months
after product launch “
Over a 12 month period, IMS worked with a Medical Exam tutor, start-up company, in the completion of a feasibility study, progressing to full market launch. Our client had strong clinical expertise but lacked marketing know-how and needed a partner to successfully navigate all stages of pre-commercialisation.
Our initial undertaking was a Feasibility Study which assessed all elements of market need, product features and benefits and route-to-market strategy. Following completion of the feasibility study we planned and implemented a successful pilot/beta launch which further validated market need and identfied commercial opportunities internationally for the e-learning platform. IMS were instrumental in securing CSF Funding from Enterprise Ireland and in the development of a marketing strategy for full market launch. Medical Exam Tutor was launched in January 2015 and secured over 1500 users in the first 4 month. This involved a full branding and online communications strategy including a strong Facebook marketing campaign which generated 1000 pre-launch leads. The company is also working to secure license opportunities with medical schools internationally and IMS has worked with the Medical Exam Tutor in the development of opportunities in the Polish, UK and Irish markets
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