Commercialisation
and Branding Strategy

Client: Zeus Referrals

Industry: Healthcare IT

Market: Ireland

at a glance

Zeus is a new technology under development which will uniquely provide a secure, seamless electronic referral between hospitals/consultants and 98% of the computerised GP Market, provide for the delivery of appropriate marketing information to the desktop of the GP, and improve the efficiency of care provided to patients. Zeus is a technology collaboration between Socrates Healthcare and Helix Health.

  • Market research / validation
  • Value Proposition
  • Branding
  • Customer Presentations
  • Pilot Market Launch Planning

“Pilot launches agreed with
2 leading private hospitals”

Client Need

IMS were engaged by Socrates Healthcare, with a leading Healthcare IT company to assist in the pre-commercialisation stages of a highly innovative solution for the primary care and hospital market in Ireland. We partnered with the company through all stages of initial market validation of the product concept, customer engagement, value proposition development, initial branding and the development of the commercialisation strategy of the product.

The Result

Our marketing involvement supported the company in the development of pilot sites for the market introduction of Zeus. The development of this technology also positioned the company as a technogy innovator and contributed to the successful acquisition of the business shortly after the completion of our work.

Are you interested in any of our services?

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