Content Marketing Specialist.

Key Responsibilities:

• Responsible for leading digital content strategies across a broad portfolio of clients in various industries, acting as the authority on content direction to drive maximum results.
• B2B content doesn’t have to be boring, but in the wrong hands it can be! You will think outside of the box – it is your job to turn conservative topics into engaging content that will inspire new thinking and compel decision making.
• Working closely with digital managers to develop editorial and social calendars in line with client goals and budgets, while liaising with design teams to bring your content visions to life.
• Adding a ‘je ne sais quoi’ to client monthly blog strategies, performing in-depth industry research and writing in line with SEO goals.
• Working closely with client managers to bring a creative content flair to certain website copy or social media ads where needed.
• Develop a deep understanding of the buyer journey of your clients and devise ways to speak to them during crucial touchpoints, through a cross-channel approach to content including organic social media and email marketing.
• Bringing new ideas to the table, educating client managers and digital specialists on industry trends and new approaches – translating your expertise and passion across the company.
• Approaching client content calendars with a long-term vision and collaborating closely with client managers and digital leads to educate clients on the importance of digital content in driving their business goals.

Professional Skills & Competencies:

• Hands-on experience writing and developing content at scale, and a continuous openness to driving creativity – you don’t do mediocre, you specialise in turning conservative topics into interesting, compelling pieces of content.
• Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organisation.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• A proven ability to work well with multiple stakeholders across the business.
• A thorough understanding of how digital fits into and complements general marketing strategies.

Experience:

• 3+ years working in content marketing or journalism.
• Proven experience creating and managing engaging content marketing strategies.
• Experience with SEO content principles.

Benefits:

• Flexible start and finish times
• Early finish Fridays
• Additional holiday days based on years’ service
• Company Pension Scheme
• Contribution to further education and study allowance
• Working with an award-winning international marketing agency

Location:

Flexible – happy to invite candidates based anywhere in Ireland who are interested in remote working but have the ability to attend occasional meetings in our office in Oranmore, Galway, where required.