Digital Performance Specialist.

Key Responsibilities:
Search Engine Optimisation

• Assisting with the development of SEO strategy.
• Maintaining a highly organised and efficient digital marketing implementation process.
• Work closely with your manager, marketing colleagues, and other departments to create compelling and impactful content that articulates the clients’ core proposition.
• Relentlessly drive search optimisations by producing strategic web copy that will maximise conversion rate and user experience.
• Monitor SEO and user engagement and suggest content optimisation

Tracking and Measurement

• Track digital activities impacts on sales, revenue per customer and use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making
• Through Google Analytics and other relevant tools, monitor and measure the performance of the websites, campaigns, competitors, and other goals.
• Provide the information in clear and concise reports through both manual reporting and Google Data Studio creation.

Professional Skills & Competencies:

• Proven track record in developing and implementing Digital Marketing and E-commerce strategies.
• Knowledge of website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
• Proficiency in content management systems and copywriting in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• A deep passion for the customer and knowledge of how both traditional and digital touchpoints drives across the entire Path to Purchase
• Strong skills in Google Analytics, Search Console and Google Tag Manager
• Working experience of popular SEO tools e.g. SEMRush
• Working experience of popular CMSs e.g. WordPress, Magento, Shopify.
• Good understanding of HTML/CSS, responsive design and coding best practices
• Passionate about all things digital

Experience:

• 4+ years working in Search Engine Marketing, Performance Strategy, SEO, or similar role.
• Proven experience with planning and implementing successful SEM, SEO and Content strategies

Benefits:

• Blended work environment, 50% based in our offices in Oranmore, 50% remote work from home
• Flexible start and finish times
• Early finish Fridays
• Additional holiday days based on years’ service
• Optional Pension Scheme
• Active promotion of study and self-development
• Working with an award-winning international marketing agency
• IMS Marketing were finalists in the ‘Workplace Wellbeing’ Small Firms Association Awards 2019