What is a Channel Marketing?

Marketing your technical products and services through 3rd party sales partners needs careful planning, co-ordination and review if you are to be control of your strategy, message and spend. A channel marketing plan will ensure that all of these things are in place to support the success of your local sales partner.

At IMS we are experienced in working with export companies in the planning and implementation of channel marketing programs.

How can we help?

Brand Management

You want one message delivered consistently across all markets but adapted to local languages and cultural differences. How much freedom do you allow your channel partners? Who pays for the local programs? What will your budget allow? How should you prioritise?

Tradeshow Organisation

We can take care of all aspects of your tradeshow organisation: booking, booth design, logistics, pre-show marketing, tradeshow promotions

Channel Partner Events

Bring your partners together for training, to share product developments, strategic updates and direction for the sales and marketing of your products.  We are happy to organise and co-ordinate any such events for you…

Co-op Marketing Plans

Turn-key service where we develop and implement a marketing plan based on your requirements, budget and priorities. This plan is then invested locally with your local channel partner based on an agreed percentage of sales.

Sales Collateral Materials

Design new sales and marketing materials that are suitable for the local needs of your rep or distributor. We will organise the brief,  design and translate your materials

Are you interested in Export Strategy or our Channel Development Services?

Contact us if you would like to discuss your requirements with a member of our specialist team.