IMS Launch Marketing Workshops.

IMS Marketing is holding a series of workshops this autumn in the Clayton Hotel Galway. The training courses will give participants in depth knowledge of how they can undertake various essential marketing activities including; Sales Channel Development, Brand Strategy Development and Google Adwords.


IMS Marketing Training Workshops LaunchThe workshops will be hands on and practical sessions that will improve individuals knowledge of the marketing essentials, enabling participants to take a proactive approach to marketing in their everyday role.


The Sales Channel Development Workshop will focus on developing a clear strategy for finding and managing sales partners in export markets. This will be done by using proven methodologies and best industry practice examples.


The Brand Strategy Workshop will allow you to understand your company’s branding and how you are perceived by your customers.  Participants will be brought through the process of developing an effective brand communication strategy and how to measure your brands success over time.


The Google Adwords training session is a practical workshop that involves; setting up an Adwords campaign from scratch, optimising existing Adwords campaigns for better results, setting up conversion tracking and measuring your return on investment. Participants will leave this workshop with an increased knowledge of Google Adwords and a greater understanding of the essential tools to make a campaign a success.


The IMS training workshops are recommended for marketing managers, executives, small business owners, entrepreneurs and business development managers. There are a limited number of places available to ensure sufficient one to one trainer time with each participant.


Kevin Moran, who is responsible for the Sales Channel and Branding Workshops, is the MD of IMS Marketing and a Director of the Channel Partner Group. He has over 15 years’ experience in both export development and marketing and was the 2004 International Marketing Person of the Year.


Maricka Burke Keogh who will lead the Google Adwords Workshop, has over 6 years’ experience in PPC and Search Engine Marketing. Maricka spent two of these years working in Google’s European Headquarters in Dublin as a Display Optimisation Specialist. Maricka is also a Google Adwords Professional, certified since 2009.


IMS Marketing is a digital marketing agency specialising in digital and online marketing solutions for small to medium enterprises. The company is listed as a E-Business Advisor by Enterprise Ireland and a Google Certified Partner.


Workshops will be held in October on the 14th, 25th and 29th. For full details, check out the IMS Marketing Training page on  or email us on [email protected] for more details.