In today’s fast-paced digital landscape, we are all looking for new and innovative ways to help us generate content for our website and social media. We see companies leveraging AI technologies to help with their content writing tasks and it seems out of all the latest AI’s, ChatGPT is the one that everyone is talking about.
In this blog post, we look into the pros and cons of employing ChatGPT as a tool for writing your online content in a B2B setting.
Pros of using ChatGPT for writing your online content
Creativity and fresh ideas
One of the primary advantages of using ChatGPT is its ability to provide fresh and creative content suggestions. For many this brings new ideas and structures to their content that perhaps they had not considered.
Time and effort efficiency
We all know that generating engaging high-quality content can be a time-consuming process. ChatGPT can save you time by quickly generating content suggestions by automating the initial stages of the content creation process.
Cons of using ChatGPT for writing your online content
Lack of contextual understanding
While ChatGPT is good for generating suggestions, it does lack deep contextual understanding. Whilst it’s always evolving and improving, the responses generated by ChatGPT and AI’s are based solely on patterns it has learned from its training data. This can lead to occasional inaccuracies or incomplete information.
When creating content, we must exercise caution and thoroughly review the suggestions to ensure accuracy and relevance to the specific topic, audience and industry. You should never be fully confident that AI generated content is factually correct.
Brand identity and tone of voice
Maintaining a consistent brand voice is crucial for establishing your brand identity and connecting with your audience. A limitation of ChatGPT is that it does not fully comprehend or adhere to your brand guidelines, resulting in content that doesn’t align with your desired tone, style, or values. Automated content is written for anyone. You need to write content for your audience based on intent levels, understanding their needs, and based on how your distinct tone should be portrayed.
Some things to watch out for
According to Google Search Advocate John Mueller, “content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.”
The impact this can have on your website for repeated violations are long lasting and will be flagged in Search Console as violations, that could result in your site being taken off Google or at a minimum disrupt SEO efforts for improved rankings.
We expect there to be an increase in AI content crackdowns (similar to plagiarism systems) built into Google’s algorithms in the not-too-distant future (digital watermarking is known within AI generated content).
Why is this important?
Google dominates the field of search engines holding more than 93% of the market. The second most popular search engine on the market is Bing with 2.81% and other companies have even smaller percentages: Yahoo 1.13%, Baidu 0.45%, Yandex 0.85%, and DuckDuckGo 0.52%.
Using ChatGPT for writing online content does have its benefits, including enhanced creativity, improved time and efficiency and of course offering that all important inspiration that frequently slows us down as we generate engaging and interesting digital content.
However, it is essential to remain aware of its limitations, such as contextual understanding and brand voice alignment. ChatGPT has many uses, but content generation is one that we need to be extremely mindful of.
In summary……..When you are developing B2B content to position your business as a thought leader in industry, ChatGPT is best used for idea generation and inspiration. By all means, use the content generator to structure your blog, web page content, give you ideas, etc but be sure to copy write it and make it your own.
Talk to us today about how we can help you create content that converts
For more information or to discuss how we can help you build your content marketing strategy, reach out to Karagh Kelly – email [email protected] or call 087 991 7223 to set up an initial meeting.