Why Is High Quality Website Content So Important?.

What is High Quality Website Content

The following are various types of website content that if done right can turn out to be high quality content that is very effective:

  • Images
  • Infographics
  • Case studies
  • Whitepapers
  • Press releases
  • Reviews or Testimonials
  • Video

Anyone can create basic content but for high quality content it needs to be well researched, planned out and strategically created for it to be most effective. High quality website content that is relevant to the user motivates them to stay on a website longer. Creating content that answers their queries or that is helpful in other ways is what you should aim for; uncovering your users pain points and answering them. High quality website content can essentially be shortened down to content marketing. Content marketing goes hand in hand with SEO as your SEO will not reach its full potential without quality content.

What is SEO

SEO is short for ‘Search Engine Optimisation’. It refers to the process of increasing a websites traffic flow by optimising several aspects of a website; such as your on-page SEO, technical SEO & off-site SEO, which you can learn more about here. Your SEO strategy should ideally be planned around your content strategy. For this you will require three elements, 1.) keywords, 2.) links and 3.) substance to piece your content strategy together.

The Importance of High-Quality Website Content

The creation of quality content should be the foundation of your website and its structure. It is the best way to ensure you are strategically using relevant keywords across all content. Quality content helps to attract the right audience to your website, engage them and work towards getting the user to take action on your website. If the user finds the content valuable, then they are more likely to share it. Creating valuable content not only benefits the user reading it but it also benefits your websites’ search ranking. Google uses the quality of content and the links within the content to establish page rankings in search engine result pages (SERP’s).

Quality content can be strategically used for generating high click through rates (CTR) and backlinks. The more users that visit your site and click on your content the better, Google will notice this and improve your websites ranking as it will be deemed relevant to what users are searching for. In line with this, content that is designed to answer, help or inform users is also beneficial for backlinking. Which will again improve your sites overall performance in SERP’s. Creating links to external sites can really help the user to get a better idea of the topic you are covering.

Ideally you want your website page to be showing on page 1 of a search result page anything after page 2 or 3 is most definitely no man’s land. SEO without quality content is like a body without a soul, it doesn’t really serve a purpose. Quality content is very valuable for creating better brand awareness and portraying your business as knowledgeable leaders within the industry.

You would be surprised at the longevity of valuable content, IMS Marketing have published blogs back in 2013 that are still getting good traffic. Likewise, we have seen clients, who have had old content that are still in their top 10 landing pages every year.

Having a mix of content available on your website means that you are appealing to various user’s preferences, some users prefer videos, other’s images and some users prefer reading technical information over testimonials and so on. By having a mix of quality content readily available and easy to find you are providing a good user experience.

The Benefits of High Quality Content for SEO

In order for your content to be effective and get the required results, people need to be able to find it. Content can simply not be found without good SEO, which includes the use of keywords, internal & external links, alt text and more. So, what exactly are the benefits:

  • Content can be found easily
  • Good rank positions
  • Improved site score
  • Improved website usability
  • Improved user experience
  • Reaching the right target audience

This beginners guide to SEO content may help you to better understand the topic at hand or here is an infographic which lists ten steps needed to generate the right kind of content and increase its impact.


High quality content is what attracts users to your website, it gets them talking about and engaging with your brand. Content marketing is an effective strategy for both B2C or B2B businesses, as long as you take the time to undertake research and piece together an effective content plan. Users expectations have been set high and they expect certain content types to be a part of your marketing strategy. Without quality content or an effective content strategy your business will struggle to grow in the digital world. We don’t suggest that you go out and try and do 7 types of content straight away. Start small by picking one or two that you think will best appeal to your users and perfect these before expanding your content plan.

If you would like to discuss how you can improve your content marketing strategy and improve your websites performance then please get in touch on 091 739 450 or email [email protected]