It’s almost 2017! To start the year productively we have compiled a list of six resolutions every marketer can benefit from.
Monthly KPIs are necessary.
Keeping monthly Key Performance Indicators or KPIs through examining Google Analytics or similar tools like Adobe Analytics, gives marketers real-time data on what works, and what doesn’t. Are your audience mainly men or women? Where do they live? What are they interested in? How long are they spending on your site? Here at IMS we can save you time and worry through creating comprehensive and detailed monthly KPIs. We will provide extensive information, to enhance your site, and convert leads into customers.
Organise a content plan.
Creating a content plan like a monthly blogging strategy, ensures your content is helpful to the reader. It helps answer their questions; warming a cold lead, or delighting them into customers through responding to a call to action.
Improve your design skills.
Marketers do not have to depend on the graphic design team to produce excellent visual content for websites, social media platforms or emails. Tools ranging from Microsoft PowerPoint to free online tools like Canva are easy to use when designing visual content. Our experienced graphic designers here at IMS will design visual content for you ranging from website banners to infographics and everything in-between!
Become friends with the sales department!
It is important for sales and marketing to communicate, and share the same goals. The sales and marketing departments should opt for continuous improvement together. The sales team meet with, and talk to customers everyday, they can inform marketers on what the customer needs, and provide advice to help create buyer’s personas and relevant content. To quote Helen Kelleher “Alone we can do so little; together we can do so much.
Carry out email tests, repeatedly.
Testing your marketing emails help confirm hyperlinks work, plus text style or written content is suitable and on brand. Send a test email to gather the marketing teams’ feedback and suggestions. As Henry Ford once said “If everyone is moving forward together, then success takes care of itself”.
Include product or service testimonials on your website and encourage reviews on social media
Leads and customers appreciate reviews regarding your product or service. They want answers to questions like: what is this company like to work with? Did they deliver on promises? What are the advantages of working with them? Was this company constantly striving for improvements in their product or service offering.
Making achievable New Year’s Resolutions helps in reaching your marketing targets, and overall company goals. Remember to create SMART resolutions that are: specific, measurable, attainable, realistic, and timely.
Have you made any professional New Year’s resolutions? Will you try out any of our suggestions? Drop us a message below to let us know if you like any of these ideas?
If you’d like to learn more about our Digital Marketing Services, call IMS on 091 739450