Google Analytics 4 (GA4): What Is It & Why Does Your Business Need it?.

GA4 is coming and any company with a website needs to be prepared.

In today’s marketing world, data is king. And when it comes to using your own website data in order to understand your website traffic, Google Analytics is the platform of choice for most companies.

Whether you own a small business or a large corporation, Google Analytics 4 (GA4) is the current gold standard. GA4 is essential for understanding your website traffic and optimizing your marketing efforts.

In this blog post, we’ll explain what GA4 is and why it’s so important for businesses of all sizes. We’ll also show you the impacts GA4 has already had on the digital marketing landscape and what companies need to do to stay ahead of the curve.

So, what are you waiting for? Read on to learn all about GA4!


What is Google Analytics 4?

Google Analytics 4 is the latest version of Google’s powerful web analytics tool. With this new version, businesses and online marketers can access detailed information about website traffic and user behaviour, allowing them to optimise their websites for maximum conversion.

Google Analytics 4 offers advanced filtering capabilities, real-time data visualisation features, and seamless integration with other Google products, making it a powerful and comprehensive platform for digital analytics.

Whether you’re a small business owner looking to gain more insight into your website traffic or an experienced marketer looking to expand your knowledge of online marketing strategies, Google Analytics 4 has the tools you need to succeed.


When will regular Google Analytics stop working?

According to Google, standard Universal Analytics properties will stop processing new hits on July 1, 2023. Within 6 months, it is expected that UA will stand down and no longer be available.


Why should businesses use Google Analytics 4?

No one can deny the power of data when it comes to marketing. By understanding your website traffic and user behaviour, you can make informed decisions about how to better optimise your website and marketing campaigns.

Google Analytics 4 offers a wealth of data that businesses can use to improve their marketing efforts, including:

  • User data
  • Engagement data
  • Conversion data
  • Device data
  • Geographic data
  • Referral data

This wealth of data is essential for businesses of all sizes, as it can help you to better understand your target market, track the progress of your marketing campaigns, and make adjustments to improve your overall conversion rate.


Impacts of Google Analytics 4

Google Analytics 4 has already had a major impact on the digital marketing landscape. Here are just some of the ways that GA4 has achieved this:

  • Increased focus on user engagement
  • New data points for understanding customer behaviour
  • Improved integration with other Google products
  • Enhanced filtering capabilities
  • Real-time data visualisation features
  • Improved reporting capabilities
  • Seamless cross-platform compatibility


What do Businesses Need to Do to Stay Ahead of the Curve?

Thanks to its wealth of data and powerful features, Google Analytics 4 has quickly become the new standard for website analytics. As such, businesses need to ensure they are using GA4 to stay ahead of the curve.

Businesses must ensure they are prepared for the changes GA4 will bring. Here are some things you can do to make sure you are ready:

  1. Review your data collection strategy
  2. Update your marketing goals and objectives
  3. Train your team on the new features of GA4
  4. Implement changes to your website and marketing campaigns
  5. Monitor your results and adjust as needed

Google Analytics 4 is a powerful tool that businesses of all sizes can use to improve their marketing efforts. By understanding GA4 and taking advantage of its many features, businesses can beat the competition and better serve their customers.


If you would like to install GA4 on your website, get in touch with us today and we can talk you through would it would involved.