Your websites relationship with Google can be hot and cold, so it’s important to spend time on the relationship, a happy SEO rich and keyword rich website makes a happy Google. Simple!
Since day one of the world wide web we have been competing against each other to get noticed on search engines. This is where SEO comes into play, there is a lot of wasted time put into creating a very expensive, user-friendly website if no one is ever going to find it.
SEO is not necessarily a ‘one-off job’, analysing your page metrics on a regular basis is important to manage your websites SERPs (search engine results pages), so SEO updates may be needed on certain pages that are getting lost in the reams of Google search results. But, do remember the good o’l saying “if it ain’t broke, don’t fix it”. So first of all, how do you get your pages ranking on Google and also how often do you update your page SEO?
Google changes their search algorithms frequently and according to Moz they do it 500-600 times a year! Monthly analysis of your page rankings and keywords is a must to make sure you are being found on Google.
Keyword strategy
This is the most important factor to consider. So, what are people searching for when they are looking for a website like yours? Google Adwords is a fantastic tool to use when you want to find out what people are searching and what the search volumes for those keywords are.
Make a list of relevant keywords that have high search volumes and incorporate these keywords into the content on your website. The most important thing to remember here is not to overload your website with keywords, Google will instantly see this as a ‘spammy’ tactic and will basically give your website the cold shoulder.
Make sure to place your keywords in the areas that will get picked up by Google, meaning your title tags (H1) and sub title tags (H2). Don’t forget, for best results, your H1 tags can be no more or no less than 65-70 characters. Your website page URL’s is also a good place to consider using your keywords, make sure it explains exactly what is on the page.
Remember, relevance and quality triumph over keyword density, so make sure the keywords flow well with the text and don’t sacrifice quality for more keywords.
Page meta descriptions
Your page meta descriptions are hugely important for SEO rankings. Meta descriptions should be 130-160 characters long, this should be a brief description of the page which gives enough information to the searcher which also makes them want to click to find out more. If you do not have a meta tag on your page SEO, Google may decide not to rank this or it may make up its own which may not be relevant.
Carrying out site crawls on your website is important for pin pointing areas on your website that is lacking meta descriptions or any other SEO error on the website.
Don’t forget your images
Your keywords should also extend to you image name and ALT tags, images can bring valuable search traffic to your website. Make sure not to have your image file names img-001.jpeg and call it something relevant using a keyword term. Remember that Google cannot ‘see’ your images, but it can ‘read’ them. Describe the image as accurately as possible with relevant keywords and this will help rankings.
If you have any questions about our Digital Marketing services, please contact us on 091 739450