Social Media Strategy Marketing

The B2B buying process can be a long, high risk, high value complex buying cycle.

Inbound marketing is a crucial marketing activity in building up brand knowledge, credibility and resonance. Inbound marketing is a pull marketing approach in which you allow your customers to opt in to receiving communication and opens up the opportunity for dialogue. Social media marketing is a channel which allows potential prospects to tune into brand communication and identify if there is a brand alignment of values and product offering.

Potential customers also are using social media as an indicator of the size and popularity of the brand.

Our overall social media services include:

  • Social media sentiment audits
  • Content strategy planning
  • Social media training
  • Social media campaign management


Linkedin is the ultimate virtual little black book with over 1.3 million LinkedIn users in Ireland and 18.9 million in the UK. The professional and business network is now a key platform for people to stay up to date with what is happening in their industry and network. At IMS Marketing we have worked with clients to acquire and nurture leads through LinkedIn utilising various subtle tactics and strategic actions to enhance client relationships. We have also worked with clients to build a quality LinkedIn following and engagement strategy. LinkedIn advertising can be an effective sales and lead channel and our extensive experience means we maximise the ROI for our clients.

Our services include:

  • Campaign management
  • Content calendar planning
  • LinkedIn etiquette training
  • Content generation and distribution management


Twitter can be an excellent content distribution channel and engagement tool. Tweets can also appear in search engine results for relevant searches making it not just a publishing platform but with a search engine benefit also. Twitter is an easy tool to use but not an easy platform for those unexperienced to maximise brand potential. At IMS Marketing we have extensive experience in the following:

  • Building relevant niche audience
  • Running time sensitive campaigns
  • Content strategy planning
  • Account management
  • Customer service channel management


The range of Facebook targeting options can make it a really cost effective channel for reaching even a B2B target audience. The IMS Marketing team are on the Facebook Blueprint programme and have experience in delivering B2B Facebook campaigns in Ireland, UK, US and India.

Our Approach

At IMS Marketing we realise that social media strategy is not a case of one size fits all.

We work on exploring and confirming the optimum social media platforms for our clients to work with. Using information from our clients target market, feasibility studies and our own analysis we are in a better position to inform and create a social media strategy for our clients.

Do you need help with your brand reputation and social media management?

Why not get in touch and see how we can help you develop your digital brand persona and resonance with your target audience.