Website Visitor Analytics
Website analytics can generate a wealth of data that can be used to assess website performance and gain a competitive advantage.
Google Analytics is the most popular website analytics platform and arguably the best. At IMS Marketing we have two Google Analytics Individual Qualification Professionals who have extensive experience in configuring, interpreting and optimising website analytics traffic.
Analysis and Insight
With such a volume of data it can be easy to miss the important insights that identify how your site can be improved. Every business and website is different and requires a different approach to tracking. Whether its conversion analysis, geographical performance or potential new markets and partnerships, our expertise will be able to extrapolate insight that will lead to informed decisions on your digital marketing efforts.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. With in-house UX (User experience) specialists and data specialists dissect and identify optimisation areas to improve conversions of increasing leads, sales and general ROI on your website.
- Account set up and configuration
- Custom configuration of KPIs on the website
- Constructing bespoke reporting to glean the most accurate tracking
- Intelligent reporting analysis and insight reporting
Measurement is crucial for any marketing activity. Google Analytics is a standard analytics packages and produces a huge amount of data which can be quite daunting to interpret and key trends and issues can be missed if key data is not evident or tracked within the reports. We make data customisable for your business to maximise the insight from it.
Do you need help with your brand reputation and social media management?
Why not get in touch and see how we can help you develop your digital brand persona and resonance with your target audience.