A quick look at google trends will show you how Account-Based Marketing (ABM) has revolutionised the world of B2B marketing, by going from non-existent to extremely popular in the last several years. With today’s buyer journey becoming increasingly digital, today’s B2B organisations are taking a keen interest in ABM, to deliver highly personalised and focussed marketing campaigns.
At IMS Marketing, we have over a decade of experience in helping companies accelerate engagement, sales and revenue through targeted account-based strategies. No matter where you’re starting from, our expert teams will work with you to make your ABM ambitions a reality. Talk to a member of our team today.
Download Infographic: 10 Key Account-Based Marketing Stats for 2021