Enter The EurozoneEnterprise Ireland .

Eurozone market entry

Enter the Eurozone is an initiative from Enterprise Ireland that aims to accelerate the number of Irish companies entering new markets in the Eurozone.

As the world’s largest trading block, the Eurozone presents significant opportunities for Irish businesses that are somewhat untapped. On our doorstep and the largest trader of manufactured goods and services, the EU is becoming increasingly attractive to Irish SME’s looking to sell internationally.


Enter The Eurozone - IMS Marketing & Enterprise Ireland

IMS Marketing

Our Role

The ‘Enter the Eurozone’ programme has been designed to provide Irish exporters with the theory and practical skills necessary to develop a market entry plan for a mainland European market.

As part of the programme, IMS provides strategic marketing consultancy and mentoring to the client companies. Our team of senior consultants work closely with clients through all stages of the programme including market research, value proposition development, route-to-market and the development of their market entry plan.

Programme Outcomes

  • Market Intelligence
  • Value Proposition Development
  • Sales Strategy
  • People and Resources
  • Marketing Communications
  • Market Entry Plan
Map of Enter the eurozone target market

Here’s what happened on our first programme

19 Irish companies developed an ambitious market entry strategy for a new Eurozone market.

How to apply?

Applications or expressions of interest should be made by contacting your Development Adviser directly or the Programme Manager:

Paul Browne
Programme Manager
Enterprise Ireland
01 727 2329
[email protected]



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