Begin your Digital 
Transformation Journey

The Digital Marketing Review (DMR) programme from Enterprise Ireland is a transformative programme for senior business leaders that aims to drive business growth through the analysis, identification and future proofing of digital approaches within your business.

Whether you are looking to increase sales, upskill internal personnel or find digital tools to replace manual processes, the DMR can kick-start your transformation journey.

There has never been a better time to get started on your digital transformation journey. In just 6 weeks, you could have a digital roadmap that defines how you can optimise digital technologies within your business to help you scale faster and further.


What to Expect

Having completed the DMR you will:

Gain a comprehensive understanding of how and why digital leadership and strategy development differs from traditional approaches.

Participate in a review of your sales and marketing approach considering this new online-first world – what’s changed and how can you adapt?

Understand how to develop a digitally-led sales and marketing approach.

Evaluate leadership mindset to digital transformation and the common traps that block digital adoption.

Assess where your organisation is on the digital mindset maturity model.

Have a clear digital sales and marketing roadmap that is aligned with your commercial goals and a key differentiator for your business

The DMR Process

Pre-Programme Discussion

  • Scope of project
  • Digital marketing ambition

Strategic Purpose Workshop

  • Business and digital marketing objectives
  • Digital customer and journey

Digital Analysis Workshop

  • Client inputs
  • Agency outputs

Digital Marketing Action Plan Workshop

  • Quick wins
  • Resource and action planning

DMR Report

  • Agreed with client
  • Submitted to EI


Begin Transforming Your Business