MARKET DISCOVERY FUND.
New market entry grant
from Enterprise Ireland
Diversification has never been more important for Irish businesses. The Enterprise Ireland Market Discovery Fund will enable you to undertake market research and develop a viable new market entry strategy to grow your business and increase your global footprint.
From initial strategy to market validation, this fund is a must for ambitious, export focused Irish businesses.
Global growth has never been more accessible
The Market Discovery Fund provides support towards internal and external costs when researching new markets for your products and services. This support can be provided over an 18-month period from project start date to project end date.
A streamlined application process means you have access of up to €150,000 worth of funding to help you launch in a new market and develop your business to its fullest potential.
The Market Discovery Fund Supports
Market Intelligence
In depth analysis of the export market or markets that have the potential to offer your business significant growth opportunities. This may include some or all of the following: market segmentation, target customer analysis, profiling and identification, local and international competitor analysis, market trends, market size, route to market options, pricing landscape and more.
Value Proposition Development
What message will your target customer in your new market need to hear to quickly and clearly understand how you can add value to them and their business? A compelling value proposition is a critical component of any new market entry strategy.
Sales Strategy
Understand how you will sell your product in market. Will you follow a direct sales approach? Online sales approach? Do you require sales-people on the ground? Is a channel partnership approach required? Your sales strategy is fundamental to the success of your new market entry. We can help you put the theory and research to the test to define a sales plan that is realistic and ambitious.
People and Resources
Understand the resource and financial needs and implications of new market entry. What skills and competencies does your business need, not only to implement your new market entry strategy but to ensure its future longevity?
Marketing Communications
Having a clearly defined marketing strategy is a critical step on your new market entry journey. We will work with you to define a marketing and communications strategy that will propel your business to new heights in your new market. We will help you assess the investment and resource requirements to implement this strategy and even assist you in various market testing studies to validate the success or otherwise of your strategy.
Market Entry Plan
Your market entry plan is your play book for increasing your global footprint. It distils all of the above findings into a clear and concise plan of activities that you will follow for the first 12 months of your new market entry project.
WHAT TO EXPECT
What to Expect
Market Validation
Assess the market opportunity for your business, products or services in key markets
Undertake significant market research to validate the opportunity so you can confidently choose a region for your new market entry project
Fine tune your message before launching in market
Define goals and objectives for long term success in market
Market Testing
Expert execution of your strategy and plan over a 3-month pilot period
Hands on support in the development of your business in your new market
Measurable results that define adjustments to your future strategy
Strategy
Expert execution of your strategy and plan over a 3-month pilot period Hands on support in the development of your business in your new market
Measurable results that define adjustments to your future strategy
Training
Mentoring and training designed to upskill your internal team for future market entry success
Get in touch
Evaluate if your
business is eligible
to apply for this fund
01
Speak with your DA (Development Advisor) who should be the first point of contact to explore the eligibility and suitability of this grant for your business.
02
Talk to us about our relevant experience and our ideas on how we could maximise the benefit of this programme for your business.