Winning Business in an
Online First World

The pandemic has changed the way businesses around the world identify, engage, and communicate with potential customers. No matter the size or industry – a strong virtual presence and approach is now the need of the hour to grow, thrive, and win business in an online-first world.

No matter the industry in which you operate, online must have a prominent position in your sales channel and strategy. Gone are the days where online was only a focus for B2C companies. B2B operators are and must continue to optimise digital channels and enhance their digital skills to ensure a future proof business model that supports their ambitious growth plans.

Transform your Business

Enterprise Ireland engaged IMS to design and deliver masterclasses that would assist client companies to strengthen their online capabilities.

There are currently four masterclasses that we provide, and to date, hundreds of senior executives from a vast range of industries have participated and brought transformational learnings back to their businesses.

Please keep an eye on the Enterprise Ireland website for upcoming delivery dates.

digital marketing review programme from enterprise ireland

Core Masterclasses

Virtual Selling

Digital Lead Generation

Sales Pipeline Management

Product Management

Each masterclass is designed to give participants the knowledge, skills, tools, and processes needed to maximise their business potential and remain ahead of the competition in an online-driven global marketplace.


What to Expect

Virtual Selling

Understanding Virtual Selling – Benefits & Challenges

Effective Online Communication Techniques

Tips & Professional advice for conducting effective Virtual Meetings

Perfecting your Virtual Sales Pitch

Tips to make your negotiations more effective

Sales Pipeline Management

Define your customers’ unique buying journey

Define your buying committee and profile all stakeholders in the purchase decision

Define the cross functional supports required to close sales in your business

Considerations of digital transformation when it comes to lead management

Understand how to implement best practice sales pipeline management for your team

Digital Lead Generation

Learn how to research and scope the digital opportunity for your business

Recognise the importance of a customer first approach to selling digitally

Understand the key steps in building your digital lead generation plan

Implementation tips for future digital lead generation success

Product Management

Explain the pivotal role of product management in helping your business scale and attract investment

How to clarify vision and define clear metrics for product development

Help you to understand the importance of capturing and assessing market insights to enable your team to make better strategic decisions

Enable you to take the first steps towards a product management culture within your organisation

Help you understand the key skills and resources needed to integrate product management and develop transformational product leaders


Apply for Enterprise Ireland Masterclasses

Check out the Enterprise Ireland website for key delivery dates.

In the event you wish to undertake a tailored programme specific to your business and team, call us on 091 739450.