The GDPR (General Data Protection Regulation) law comes into effect on May 25th 2018 and has significant marketing implications for how companies of all sizes capture leads, maintain the personal data of customers and employees and communicate with individuals globally.

On Friday 27th of April, IMS hosted a GDPR Seminar for Sales & Marketing professionals that gave advice from industry experts throughout the course of the half-day session on various aspects of the GDPR and the implications and opportunities for business.

The event was a real success and attendees were able to take away valuable knowledge to help them on their organisations’s path to overall GDPR compliance, from a digital marketing perspective.

We would like to share these valuable insights further, so we have uploaded downloadable PDF’s of the presentations given on the day. We hope they will provide you with some assistance on your GDPR journey.

To download the presentations, just click on the links below:

Following on from the event, we have developed a Four Step Digital Marketing Plan which focuses on four key aspects of GDPR compliance from a digital marketing perspective, namely:

      1. Website Audit
      2. Database / CRM Audit
      3. Outbound Communications Audit
      4. Implementation

Download a PDF version of the Four Step Digital Marketing Plan here.

At IMS Marketing, we will help your business achieve a path to GDPR compliance. Contact us today to discuss your specific requirements, an estimate and schedule to get your website and digital communications GDPR ready.