Marketing Strategies for


Strategic B2B Marketing Partner for MedTech and Life Sciences Clients

The face of the Healthcare and MedTech landscape is growing more complex and competitive every day across the globe, and achieving growth and brand recognition is now a serious challenge for companies in these sectors.

Developing a compelling online presence is now the need of the hour for companies in this space. At IMS, we will help you to cut through the noise, stand out, generate brand awareness, and communicate your brand’s message in this crowded marketplace.

There’s no other B2B marketing partner as familiar with the medical space as IMS.

Our dedicated research and consulting teams bring years of extensive industry expertise and are fully aware of the challenges and complexities of promoting brands and helping businesses grow in this space. 

We have helped a diverse range of Healthcare, MedTech and Life Sciences companies develop and execute winning marketing strategies that grow their business at home and on the international stage.

Increase online visibility 

Improve user engagement 

Reach new audiences 

Discover new buyers 

Generate high-quality leads for your business

Redefining Medtech Marketing

At IMS Marketing we have over a decade of experience uniquely focused on Healthcare, MedTech and Lifesciences. As a full-service specialist B2B marketing agency, we have helped numerous clients in the MedTech space achieve outstanding online results, increase brand awareness, reach new audiences, and uncover new market opportunities that have scaled their business to new heights.

Our extensive knowledge and contacts in the various sectors we serve and our unique ability to understand your business, products, markets, customers, and commercial landscape, enables us to craft targeted marketing solutions that truly set you apart.

It is this very reason that makes IMS the trusted marketing partner of choice for MedTech and Life Sciences companies across the globe.

Whether your business is large or small, Irish or international, our experienced strategy teams will work closely with you to understand your niche, your product or service and your commercial goals. We will then follow a creative and insight-driven approach to develop a unique marketing strategy to help you succeed in international markets, both online and offline.


How we can help

High-growth marketing strategies

for international market success

Market research & feasibility studies

for next-generation medical devices

Route-to-market and channel development strategies

to support market entry or export expansion plans

User-focused website design & development

expertise in domestic and international MedTech and Life Sciences markets

Digital marketing plans & communications strategies

targeting international medical and OEM markets

Value proposition and brand development

including corporate and product identity, office branding, logo development, technical sales and marketing materials

Our Experience

We have years of experience working with a diverse range of innovative clients in the MedTech and Life Sciences sector.

Healthcare IT systems (GP, Dentistry and Hospitals) 

Healthcare training devices 

Patient portals 

Diabetes care 

Varicose vein care 

Cellulite treatment 

Tele-health solutions 

Infection control solutions

Orthopaedic devices and instrumentation 

Cancer treatment 

Catheter and balloon technologies 

Patient monitoring systems 

Hospital equipment 


Medical simulation 

Wellness / Nutrition

Clients Who Trust Us



Talk to IMS today to learn how we can help transform your MedTech brand!