Marketing Strategies for


Strategic Marketing Solutions for B2B Software & Technology Companies

Today’s software businesses need a smart, high-growth marketing strategy to

Meet evolving buyer expectations 

Improve brand recognition 

Drive high-quality leads 

Create impactful user experiences 

Reach new markets and boost sales

At IMS Marketing we are passionate about helping agile, cutting-edge technology companies identify new market opportunities and scale their business internationally. Since our foundation in 2006, we have helped many Software and ICT organisations develop innovative marketing strategies, build powerful brands, sell great products and create impactful user experiences. 

Our technical research and strategy teams will work closely with you to understand your business, products, markets and challenges to help you uncover new market opportunities and build unique digital strategies that generate big outcomes and build tailored digital strategies that power your business to new heights.

An Experienced Software Marketing Agency

Customer retention and engagement is key to building a strong brand for your Software business.

Whether B2B or B2C, Enterprise or App Store, our team has vast experience and deep industry knowledge particular to your niche. We follow our own bespoke methodologies to execute tactical digital strategies that drive more traffic, increase conversions and build and retain technology users and accounts.

No matter the size or type of your business, we work with you to scale your business through targeted branding and lead generation campaigns that convert and deliver real commercial results.


How we can help

As a full-service digital agency, we provide the complete suite of marketing, digital, branding and website
design services to our clients in the Software and ICT space across the world. Our project expertise includes:

High-growth marketing strategies

for software companies

Market research and feasibility studies

to assess market potential and competitiveness

Export and channel development

including reseller identification, recruitment and relationship management

Development of unique brand identities that

create impact and evoke engagement

User-focused website design & development

for a fully immersive user experience

International digital marketing plans and integrated campaigns

to optimise conversions and generate maximum ROI

Our Experience

We have years of experience working with a diverse range of Software & ICT clients:

GPS and Cloud based technologies 

Healthcare IT 


Online or E-Learning platforms 

Industrial automation and Manufacturing Software 

Building management systems 


Tank monitoring and Asset Tracking software 

Online Payroll and HR Management 

Data Protection Software 

Cloud based insurance management

Clients Who Trust Us



Contact us today to learn how we can boost the marketing ROI of your Software business.