10 Things to Know
about HTTPS
With the Google announced October deadline for SSL certification passed, how is your website looking? Is there a ‘NOT SECURE’ banner appearing in the top left corner?
If your still considering SSL Certification take a look at the below – we think it will help you make up your mind.
- 84% of website visitors would abandon a purchase if data was sent through an insecure connection, showing that website insecurity could directly impact sales.
- Google has hinted at a fully secure WWW in the future by saying they’re working towards a web that’s secure by default.”
- SSL Certification applies to ALL websites, not just ecommerce sites.
- Google Chrome labels HTTP sites as insecure, informing users that the connection is insecure. When you have SSL certification your website URL will change from http:www.yourcompany.com to https:www.yourcompany
- HTTPS websites load quicker than HTTP sites, and sites with faster speeds are more likely to appear higher in search engine rankings.
- According to Google, more than 50% of all desktop page loads are HTTPS and have higher search rankings.
- A number of studies have found a minor correlation between HTTPS and higher search rankings.
- About 40% of Google page one organic listings are HTTPS.
- HTTPS has been noticeable in Google’s ranking algorithm since 2014.
- SSL = Secure Sockets Layer
Having an SSL certificate for your site is more important than ever. As your customer’s information, sensitive or not, is passed throughout cyberspace, SSL Certificates provide a visual indicator that your website and more importantly your company is legitimate, secure and trustworthy.
Don’t know where to start – contact IMS today for advice and support.
