Here at IMS Marketing we deal with many B2B clients. However, while it is important to note that it is not a case of one size fits all we have found LinkedIn to be an extremely valuable tool for many of our clients in a technical B2B market space.
To put into perspective, the potential you have with LinkedIn is broken down by the following countries population who are LinkedIn users;
• Ireland – 1,383,603
• United Kingdom – 18,913,513
• Germany – 4,3888,928
• Spain – 7,510,214
• United States – 119,165,288
Source: LinkedIn Campaign Manager, 2nd March 2015
The ‘low number’ of German users can be attributed to the fact that Germany’s number one professional network is still currently Xing.
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