“From Concept to Commercialisation” Workshop.


Initial Concept Right Through to Market Launch
As part of the Startup Gathering 2015, IMS Marketing is proud to host a practical workshop that will address key milestones for your initial product/service idea right through to market launch. The theme “From Concept to Commercialisation” is geared towards early stage start-up’s and existing companies in the NPI phase of development. It will provide hands-on guidance on everything from product idea validation, market research, value proposition, route to market, marketing strategy and much more.