Online Retail

Enterprise Ireland Online Retail Scheme 

Enterprise Ireland regularly launch calls for their Online Retail Scheme programme. The fund is an excellent support for Irish retailers in driving online business and offers up to 80% funding with a maximum grant of €64,000.

For clients who have already availed of the fund, they can apply again and benefit from 50% funding from Enterprise Ireland. 


Want to win more business online? Start your digital strategy with IMS today.

Here at IMS, we have been a long-time partner to state agencies such as Enterprise Ireland and are delighted to be a key provider on the online retail scheme. We want to help you win more business online and that starts with the right digital strategy.

We have worked with clients in a range of retail sectors on this programme and would be delighted to discuss how we can help you grow and develop your online business.

Fashion | Food & Beverage | Jewellery | Destination Shopping | Personal Health | Giftware | and More

For many of our clients, Covid has forced them to rethink their strategic direction on multiple levels, from how they operate, what they sell and where they sell. This fund aims to help Irish businesses do just that. And we can help.

Need Help With Your Application? IMS Can Help.

Be Prepared

Evaluate if your business is eligible to apply for the online retail scheme:

  • Irish owned business
  • 10 or more full time employees
  • Have an existing online presence i.e. website or social media pages
  • Operate predominately from a retail outlet where majority of revenue is derived
  • Can illustrate future ambition to export
  • Full eligibility criteria here


  • 1st time applicants: Businesses will be awarded funding to support a maximum of 80% of the project costs.
  • This means you when you spend the full grant entitlement of €80,000 you can claim back €64,000 from Enterprise Ireland.
  • A net cost of €16,000 to your business.
  • 2nd or 3rd time applicants can avail of 50% funding.
  • Proposed expenditure must be a minimum of €20,000.

Funding Examples

Happy business professionals developing a strategy

What can you expect from working with IMS on this programme?

Strategy Development

  • A full analysis of your existing online presence including digital audit, SEO audit, competitor analysis, conversion rate analysis, Google Analytics reporting review, rankings review and much more
  • A formal digital strategy and a roadmap for implementation including resources and strategic considerations
  • Full development of a compelling value proposition so you stand out from the competition online
  • Ensuring that the company’s online presence is optimised to fulfil its overall potential and supports your overall business strategy and commercial goals
  • Consideration of multichannel offering (including marketplaces, social media, video, 3rd parties/resellers)


  • Optimising your online presence to ensure domestic and international visibility. This may include web enhancements and localisation, associated business process enhancements, search engine optimisation and much more
  • Formalising your website strategy, increasing your website visibility, generating traffic, lead generation and increasing awareness
  • Development of a detailed content strategy and social media strategy
  • Training in all digital activities such as SEO, social media, paid search training, Google Analytics training, pay per click and display advertising training and much more
Business Professionals brainstorm for a strategy


Headshot of Karagh Kelly Commercial Director at IMS

Karagh Kelly
Commercial Director

Headshot of Kevin from IMS Marketing

Kevin Moran
Managing Director

Contact Us

Contact IMS for more information or to discuss your requirements.