Outsourced marketing management contributes to doubling of sales in 3 years.

We were initially requested to prepare a 12 month marketing plan and given a contract for 6 months. At the end of this initial period we had successfully rebranded the business, designed a range of sales support materials and implemented a successful e-mail marketing campaign. Our contract was extended and we worked with this client continuously over a period of four years before they were acquired. During this period of time we completely managed their marketing efforts, taking care of PR, online marketing, event marketing, new product launches and lead generation campaigns. This client viewed IMS as part of their management team and we contributed on a monthly basis at sales and management meetings. This close, seamless relationship was a key aspect of the success.