Re-branding and promotional campaign doubles sales leads in 12 months for Irish engineering company.

Before embarking on the re-branding project, it was important that we understand the existing sales processes and spoke with a number of our client’s customers globally. Through these interviews we were able to understand their requirements from a sales/marketing support perspective and the key messages of differentiation. This external analysis coupled with internal strategy workshops allowed us to create a strategic branding and promotional plan for our client. Implemented over a 12 month period, the three most important deliverables were

(1) The design of a new brand and website

(2) the development of an online quotation tool for international partners which would speed quotation lead times and

(3) the design of a high impact 60 second product animation video which could be shared with customers and partners worldwide.

Once delivered, IMS promoted these tools via e-mail and social media on a monthly basis.