Helping you reach new export markets and international growth.
Your digital presence is strategically created to continuously attract and convert the right audience.
Strategically positioning your brand and enabling you to communicate a dependable, consistent, professional brand image in everything you do.
Through the delivery of effective content and outstanding design, we set you apart from the competition.
Websites strategically designed around user experience and marketing objectives.
Helping B2B companies make smarter decisions driven by insights.
Brand Strategy | Promotional Campaign
Global provider of precision engineering solutions to medical and pharmaceutical companies
Engineering & Industrial
IMS was retained to undertake a rebranding and promotional strategy for the company’s engineering and patented cable containment system to cleanroom customers worldwide.
The key challenges from this project were
(1) To promote a highly complex engineering solution to global audiences and
(2) To differentiate our client’s product offering from other international competitors.
Before embarking on the re-branding project, it was important that we understand the existing sales processes and spoke with a number of our client’s customers globally. Through these interviews we were able to understand their requirements from a sales/marketing support perspective and the key messages of differentiation. This external analysis coupled with internal strategy workshops allowed us to create a strategic branding and promotional plan for our client. Implemented over a 12 month period, the three most important deliverables were
(1) The design of a new brand and website
(2) the development of an online quotation tool for international partners which would speed quotation lead times and
(3) the design of a high impact 60 second product animation video which could be shared with customers and partners worldwide.
Once delivered, IMS promoted these tools via e-mail and social media on a monthly basis.
In the 12 months following the implementation of the rebranding and promotional campaign, our client experienced a doubling in both the volume and value of leads generated into the business. Our client attributes the promotion of the 60 second animation as a key contributor to this success. From a sales process perspective, the new online quotation tool has reduced the quotation lead time from 5 days to a real-time estimate and this had received positive feedback from our client’s international sales partners.
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