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Re-branding and promotional campaign doubles sales leads in 12 months for Irish engineering company.

Brand Strategy | Promotional Campaign

The Client

Global provider of precision engineering solutions to medical and pharmaceutical companies

Industry

Engineering & Industrial

The Brief

IMS was retained to undertake a rebranding and promotional strategy for the company’s engineering and patented cable containment system to cleanroom customers worldwide.

The Challenge

The key challenges from this project were

(1) To promote a highly complex engineering solution to global audiences and

(2) To differentiate our client’s product offering from other international competitors.

The Idea

Before embarking on the re-branding project, it was important that we understand the existing sales processes and spoke with a number of our client’s customers globally. Through these interviews we were able to understand their requirements from a sales/marketing support perspective and the key messages of differentiation. This external analysis coupled with internal strategy workshops allowed us to create a strategic branding and promotional plan for our client. Implemented over a 12 month period, the three most important deliverables were

(1) The design of a new brand and website

(2) the development of an online quotation tool for international partners which would speed quotation lead times and

(3) the design of a high impact 60 second product animation video which could be shared with customers and partners worldwide.

Once delivered, IMS promoted these tools via e-mail and social media on a monthly basis.

The Results

In the 12 months following the implementation of the rebranding and promotional campaign, our client experienced a doubling in both the volume and value of leads generated into the business. Our client attributes the promotion of the 60 second animation as a key contributor to this success. From a sales process perspective, the new online quotation tool has reduced the quotation lead time from 5 days to a real-time estimate and this had received positive feedback from our client’s international sales partners.

Generate maximum ROI and exposure for your brand

Talk to us about how we can make your business stand out.

Services

Export Strategy Services

Digital Marketing

Brand Development

Creative Services

Website Design

Market Research

Re-branding and promotional campaign doubles sales leads in 12 months for Irish engineering company.

The Client

Industry

The Brief

The Challenge

The Idea

The Results

Generate maximum ROI and exposure for your brand

PROJECTS

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