Brand Identity | Sales & Marketing Collateral | Website Design & Development | Localised & Multilingual Website
ClaimVantage is a leading international provider of life, health, and absence claim management software solutions to insurance carriers, TPAs, and large employers. The company approached IMS to develop a new brand identity to mirror its global expansion across EMEA, the US and APAC regions. A complete strategic review of the current brand and messaging was undertaken including customer interviews and competitor analysis to understand the positioning and market perception of ClaimVantage. Through the combination of workshops and research insights, the new ClaimVantage brand came to life.
Throughout the website, IMS created subtle ways to reinforce the ClaimVantage brand and bring it to life. The triangles and gradients used in the logo have been developed and expanded to accompany the content and help brand images and graphics as their own.
Variations to the colour palette have been introduced in recent years to incorporate brighter call to actions throughout the site.
ClaimVantage is located across the globe. Client’s locations define specific needs as well as require different regulations. IMS has developed multilingual and localised sites for: EMEA, APAC and Japan.
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