Technical and International SEO Campaign Increases Dundle Revenue by 163%.

Digital Marketing

The Client

Dundle

Industry

eCommerce

Results

  • 163% increase in revenue

  • 231% increase in new users

  • 337$ increase in top 3 keywords

Dundle is a global provider of digital prepaid cards and gift cards to more than 200+ countries through a diverse and innovative product portfolio, including partnership with Uber and Uber Business.We were engaged to help resolve technical issues around the internationalisation of the site and to better align content to user intent to increase revenue through improved and more thorough search engine results saturation.

What We Did

 

 

Reduced the Number of Countries and Languages Targeted

We only wanted to target countries and languages for which Dundle had unique content. This took us from 200 to seven.

Hreflang

We thoroughly tested XML sitemaps and the movement of Hreflang data from the HTML to XML sitemaps.

Refined and Curated Country and Language Landing Pages

Ensured top products for those users were represented and that we were using expertise to guide users instead of showing all cards available.

Optimised PageRank

Conducted an analysis of the site using a multi-variate testing approach to suggest linking structures that optimised PageRank to key product pages.

Reorganised the Folder Structure to Align Primarily by Country, then Language

This allowed better measurement of country-level reporting and made country targeting easier in Google Search Console.

Closed Content Gaps

We identified content gaps that aligned on producing content for cross-country gift and game card recommendations by event/holiday types.



The Results

Market size and opportunity vector icon
0 %
Increase in revenue
0 %
Increase in top 3 keywords
Competitor analysis vector icon
0 %
Increase in new users