Digital Marketing
Dundle
eCommerce
163% increase in revenue
231% increase in new users
337$ increase in top 3 keywords
Dundle is a global provider of digital prepaid cards and gift cards to more than 200+ countries through a diverse and innovative product portfolio, including partnership with Uber and Uber Business.We were engaged to help resolve technical issues around the internationalisation of the site and to better align content to user intent to increase revenue through improved and more thorough search engine results saturation.
We only wanted to target countries and languages for which Dundle had unique content. This took us from 200 to seven.
We thoroughly tested XML sitemaps and the movement of Hreflang data from the HTML to XML sitemaps.
Ensured top products for those users were represented and that we were using expertise to guide users instead of showing all cards available.
Conducted an analysis of the site using a multi-variate testing approach to suggest linking structures that optimised PageRank to key product pages.
This allowed better measurement of country-level reporting and made country targeting easier in Google Search Console.
We identified content gaps that aligned on producing content for cross-country gift and game card recommendations by event/holiday types.