Enter the Eurozone.

Export Strategy | International Marketing | Market Entry Strategy

Who took part?

19 ambitious companies.

Typically 2 people from each company, operating at a senior decision making level in the business.


The programme is run over 4 months.

The first programme was held from September 2019 – January 2020.

What was the purpose of the Programme?

The primary aim of programme is to assist Irish companies develop a market entry strategy for a new Eurozone market.

During the 4 month programme participants also gained:

  • 5 days of Executive Education from ESMT Berlin (one of the top10 business schools in Europe)
  • 1-1 Mentoring from a dedicated business advisor to apply the theory from the education elements into practice

What types of companies and sectors where represented?

The programme is aimed at SMEs who may not have the experience or skills in entering a new international market before, or who wish to enter a Eurozone market for the first time. The programme was also designed as a support to companies with a UK Brexit risk who needed to diversify their export markets.

The programme is open to all sectors which fall under the remit of Enterprise Ireland.


  • Software
  • Ecommerce solutions
  • Renewable technologies
  • Engineering
  • Financial services
  • Furniture
  • Laboratory services

Which countries were targeted?

Participants were encourages to choose one Eurozone country to focus from all Eurozone markets. The final markets chosen were:

  • Netherlands / Belgium: 7
  • Germany: 7
  • Italy: 2
  • Spain: 2
  • France: 1


What were the results?

The goal for each company on the programme is that they are positioned to win their first customer in the Eurozone within 6 months of the programme completion. 

  • Several of the companies had a “rethink” of their initial export plan as a result of the strategy-first approach
  • In all cases, the combination of the execution education and 1-1 mentoring elevated the strategic skills of the participants

25% of companies

achieved commercial success by the completion of the programme, and were well ahead of the expectations set. These successes includes the recruitment of sales partners and initial customer contracts.

All 19 companies

developed market entry strategies within 4 months

International recognition for ‘Enter-the-Eurozone’

In May 2020, it was announced that ‘Enter-the-Eurozone’ had one the  ‘Excellence in Practice Silver Award’ from the European Foundation for Management Development (EFMD). This award made jointly to Enterprise Ireland, ESMT and IMS Marketing is considered one of the most prestigious international awards in learning and development. The award was achieved in the Ecosystem Development category for work on ‘Focusing the response of Irish business to Brexit’.

Apply Now

Learn more about this exciting programme and how your company can establish a presences in the Eurozone.