Export Strategy | International Marketing | Market Entry Strategy
19 ambitious companies.
Typically 2 people from each company, operating at a senior decision making level in the business.
The programme is run over 4 months.
The first programme was held from September 2019 – January 2020.
The primary aim of programme is to assist Irish companies develop a market entry strategy for a new Eurozone market.
During the 4 month programme participants also gained:
The programme is aimed at SMEs who may not have the experience or skills in entering a new international market before, or who wish to enter a Eurozone market for the first time. The programme was also designed as a support to companies with a UK Brexit risk who needed to diversify their export markets.
The programme is open to all sectors which fall under the remit of Enterprise Ireland.
Participants were encourages to choose one Eurozone country to focus from all Eurozone markets. The final markets chosen were:
The goal for each company on the programme is that they are positioned to win their first customer in the Eurozone within 6 months of the programme completion.
achieved commercial success by the completion of the programme, and were well ahead of the expectations set. These successes includes the recruitment of sales partners and initial customer contracts.
developed market entry strategies within 4 months
In May 2020, it was announced that ‘Enter-the-Eurozone’ had one the ‘Excellence in Practice Silver Award’ from the European Foundation for Management Development (EFMD). This award made jointly to Enterprise Ireland, ESMT and IMS Marketing is considered one of the most prestigious international awards in learning and development. The award was achieved in the Ecosystem Development category for work on ‘Focusing the response of Irish business to Brexit’.
Learn more about this exciting programme and how your company can establish a presences in the Eurozone.