Export Strategy | International Marketing | Market Entry Strategy
102 ambitious companies.
Typically 2 people from each company, operating at a senior decision making level in the business.
The programme is run over 4 months.
The first programme was held from September 2019 – January 2020. The fifth and most recent programme took place from March to June 2022.
The primary aim of the programme is to assist Irish companies to develop a market entry strategy for a new Eurozone market.
During the 4-month programme participants also gained:
The programme is aimed at SMEs who may not have the experience or skills in entering a new international market before, or who wish to enter a Eurozone market for the first time. The programme was also designed as a support to companies with a UK Brexit risk who needed to diversify their export markets.
The programme is open to all sectors which fall under the remit of Enterprise Ireland.
A diverse range of companies covering a variety of industries, products and services have journeyed through this programme:
Participants were encourages to choose one Eurozone country to focus on. Markets chosen to date include:
The goal for each company on the programme is that they are positioned to win their first customer in the Eurozone within 6 to 9 months of programme completion.
Given the diverse range of industries, success varies from one company to the next based on the sales cycles of the business (e.g. software versus manufacturing, B2B versus B2C), how mature is the product being taken to market, and other factors.
achieved commercial success by the completion of the programme and were well ahead of the expectations set. This percentage would have almost certainly been higher but for the onset of COVID-19 in 2020.
These successes include the recruitment of sales partners, initial customer contracts and in some cases, the opening of a local office in their target market
developed market entry strategies within 4 months
In May 2020, it was announced that ‘Enter-the-Eurozone’ had won the ‘Excellence in Practice Silver Award’ from the European Foundation for Management Development (EFMD).
This award was made jointly to Enterprise Ireland, ESMT, and IMS Marketing, and is considered one of the most prestigious international awards in learning and development. The award was achieved in the Ecosystem Development category for work on ‘Focusing the response of Irish business to Brexit’.
The Enter the Eurozone Programme typically runs twice per year.
Learn more about this exciting programme and how your company can establish a presence in the Eurozone.