Market Entry | Export Strategy | Market Research
Global Manufacturing Company
Medical Devices
This US multinational had approximately 10% of global sales in the European market and wanted assistance in the development of sales and marketing strategy for Europe.
IMS worked with the local sales and marketing teams in Ireland, while involving key management stakeholders in the US throughout the project.
Over a 4-month period our work involved the following:
IMS prepared a 3-year sales and marketing strategy with an initial 12-month execution plan. This was presented at all levels of the business and was adopted by global headquarters. IMS continued to assist this customer in the execution of its strategy after this phase of work was completed.
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