Social Media Campaign | Facebook Marketing | New Product Launch
Online education app
In advance of product launch, we were tasked with securing a high volume of early-bird subscribers for our client’s medical education app.
The target market was global so the challenge was to maximise the promotional budget available and demonstrate an early return on investment. Securing early-bird subscribers was a critical success factor for the full product launch.
Our campaign focused on Facebook advertising. We carefully identified a series of demographic segments and created campaigns for each of these different segments. A lot of effort went into advertising creatives and also the quality of the website landing pages. Split testing was undertaken on the creatives and landing pages to continuously improve campaign performance. Finally, weekly KPI Reports were prepared and reviewed with our client.
The goal from our campaign was to secure a minimum of 600 early-bird subscribers in a 6 week period.
in total in the pre-launch promotional period.
Are you launching a new product or app and want to increase your audience?