Digital Transformation | Digital Lead Generation
innov8 LABS
Manufacturing
innov8 LABS, formerly known as EPC, are a beauty innovator for many of the biggest brands across Ireland and the UK. Best known for their proprietary brands, LA Pacific and Spotlight Oral Care, they specialise in guiding clients from lab to launch with their expertise in beauty formulation and market insights. A new CEO was appointed in early 2023 with an ambition to grow the business significantly in the coming years.
The goal? Deliver a future focused brand, that breathed life into their outdated branding and better aligned with their goals of becoming a leading partner in the beauty industry.
Previously known as “Europharma Concepts” or “EPC”, our client’s brand didn’t evoke excitement among their target audience of primarily millennial female decision makers in the cosmetics industry, seeking an ambitious and innovative contract manufacturer. Meanwhile, their perception as an Irish focused brand had to change in order to compete among international competition, primarily in the UK and USA.
Another big challenge for our client was brand messaging that better reflected the scale of their competencies, while being restricted with the ability to showcase previous client work due to strict NDAs.
We took a bottom up approach to innov8 LABS. To be able to focus on measurement and activation across all channels, especially digital, we set about identifying their Ideal Customer Profile (ICP) and building tailored target personas. In doing so we developed clear value propositions and uncovered individual buyer pain points.
In line with the new brand rollout, we developed a new website with messaging more in line with their audience needs, enabling a better flow of information and highlighting innov8-LABS’ unique market offering.
To appeal to our target audience, we knew we had to create excitement around the launch of the new innov8 LABS.
IMS implemented the following steps as part of our pre- and post-launch advertising campaign for innov8-LABS:
“The team at IMS took our vision and made it even better than we could have anticipated. Working with us on every detail from aligning with commercial goals to crafting outstanding visual concepts, they created a brand that not only translates our mission, but brought our values to life internally. We’re so proud of how far we’ve come with the help of such a talented team.”
