Helping you reach new export markets and international growth.
Your digital presence is strategically created to continuously attract and convert the right audience.
Strategically positioning your brand and enabling you to communicate a dependable, consistent, professional brand image in everything you do.
Through the delivery of effective content and outstanding design, we set you apart from the competition.
Websites strategically designed around user experience and marketing objectives.
Helping B2B companies make smarter decisions driven by insights.
Product Development | Marketing Strategy | Brand Name Creation | Promotional Plan
Limestone quarrying and processing business
Engineering & Industrial
When our client discovered high quality calcium carbonate deposits, they brought IMS Marketing on board to brand and market this offering as a new stand alone business.
Our client is a household name in the Irish quarry industry. Developing a separate brand for this new product division while leveraging the reputation and strengths of the company name was always going to be a balancing act and most definitely a branding and communication challenge.
IMS were introduced to the business opportunity following the completion of a technical feasibility study which confirmed a highly pure deposit of calcium carbonate in our client’s limestone quarry. The commercial opportunities for calcium carbonate included it’s use as a key component in the plastics, glass and paper industries, to name just a few. We initially set about creating a marketing strategy for this new business unit where we defined the target sectors and export markets of greatest opportunity. Step 2 involved brand creation where we were responsible for developing the brand name, an international website and downloadable materials for technical audiences. Once this was in place, we then implemented a 9 month promotional plan with a focus on SEO, LinkedIn and E-Mail Marketing to create awareness for the new business.
Within 6 months of the new brand launch, the company had some notable successes with regular shipments to the UK and Sweden. Three years following the business launch, this is now an established business unit within the company and an important contributor to group revenue.
Together we will help you develop a product strategy that supports every stage of your product life-cycle .