Product innovation leads to new international revenue stream for Irish company.

The Idea

IMS were introduced to the business opportunity following the completion of a technical feasibility study which confirmed a highly pure deposit of calcium carbonate in our client’s limestone quarry. The commercial opportunities for calcium carbonate included it’s use as a key component in the plastics, glass and paper industries, to name just a few. We initially set about creating a marketing strategy for this new business unit where we defined the target sectors and export markets of greatest opportunity. Step 2 involved brand creation where we were responsible for developing the brand name, an international website and downloadable materials for technical audiences. Once this was in place, we then implemented a 9 month promotional plan with a focus on SEO, LinkedIn and E-Mail Marketing to create awareness for the new business.