Brand Naming & Development | Sales & Marketing Collateral | Video & Animation | Website Design & Development | Digital Marketing
Software & ICT
IMS Marketing were approached by ICONX Solutions (an established Irish software organisation) to develop and execute a brand and market entry strategy for a new company they were bringing to market in advance of the introduction of the GDPR legislation in May 2018. The new company (which was subsequently named Wizuda) operate in the commercial data transfer and file sharing industry.
Web, print and digital design services formed and continue to form the vast majority of services IMS provide to Wizuda.
Developing a brand for a company like Wizuda requires a vision for how the new look and feel will extend across not only web, mobile and traditional print, but also on software programmes and digital applications.
IMS designed the logo for Wizuda with a typeface that reflects precision and technology. The W was designed to reflect binary code spelling out the word ‘Compliant’.
IMS developed a series of animations for Wizuda such as;