7 Easy but comprehensive steps

Right, so you have a shiny new website or you have a site that has been up and running for a while now – that’s great. The hard work is done and the leads and sales will start flooding in. If only!

There are multiple tasks that we should all be doing to maintain and improve our online presence; setting up and actively using analytics reporting is a must.

One of the main advantages of the internet in addition to its reach is its measurability. That old saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”, now through analytic tools available on the internet we are in a position now more than ever to measure the impact and conversions associated with each platform we use.

IMS Marketing have put together 7 easy steps for getting started with Google Analytics;

1)    Install the tracking code

2)   Getting to grips with the terminology and metrics

3)    Social Reports

4)   Setting up Goals and Link to Adwords

5)    Content Overview

6)    Dashboards

7)   Custom Reporting

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