Get to know your customers and what they really want

Did you know that it can cost five times more to attract a new customer, than it does to retain an existing one? A customer may be loyal to your product or service today, but this can change if confronted with lower prices, better quality, improved technology and/or a better customer experience.

You can reverse this trend by gaining a deeper understanding into how your existing customers think, their challenges and priorities, how they see your company, and why they value your products or services.

You can then use this knowledge to improve your brand’s strengths and identify ways to solve any weaknesses. This intelligence puts you at a distinct advantage in a fast-changing marketplace and equips you to be more knowledgeable than your competitors.

Our Customer Insights Process

  1. Research background and context
  2. Define objectives
  3. Develop list of target respondents
  4. Prepare interview & survey questions
  5. Conduct interview
  6. Interpret results
  7. Present detailed results

Talk to IMS Marketing today about how we can help you better understand your customers and improve your offerings to better match your customers’ needs and wants.


Client centric. Responsive. Flexible. Results driven.
Everything we do revolves around you.