Learn about your market, your customers and your product

Having a great product idea is only the first step. Engaging in a formal feasibility study may be one of the most important investments you make in the commercialisation of your new product or service. Based on both primary and secondary research, the outcome of your feasibility study ultimately decides whether to progress the idea further into the New Product Development process, cease immediately or delay pending further research.

An IMS Marketing designed and executed feasibility study addresses the three key areas of market, operations and technology feasibility to ensure risk is minimised before the project progresses to the business planning stage.

Feasibility Study Stages

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Product strategy

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Idea generation

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Concept evaluation

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Initial brand identity

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Project launch

Talk to IMS Marketing today about our feasibility studies and how we can help ensure risk is minimised before your project progresses to the business planning stage.

New Product Development Funding

The IMS innovation team have an in-depth understanding of the wide variety of supports available and have secured innovation funding for several clients, from start-ups and SME’s to larger businesses. We also work as mentors and consultants with many Local Enterprise Offices (LEO’s), Enterprise Ireland and many of Ireland’s state supported innovation centres.

By gaining a unique insight into your organisation’s growth objectives, our experienced team will recommend the most appropriate funding option for your venture and will support you through the application processes, giving you the best possible chance of success.

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