At IMS Marketing, our market research and intelligence services are often the foundation of many projects. Our experienced research team has carried out research studies in multiple markets and through different languages and have a unique understanding of the questions to be answered and the methodology to use to answer them. Our speciality lies in researching complex and niche markets and reaching hard-to-reach decision makers.
Essentially the aim of market research is to help you make an informed business decision. Without market research, we are reliant on instinct and anecdotal information to make key business decisions which is not always accurate and can be costly for your business.
HOW CAN WE HELP?
At IMS Marketing, we take a deep dive beneath the apparent to unearth strategic and evidence-based insights. Once the facts and data are compiled, our team of strategic thinkers will analyse them and objectively present the key insights and recommended options to pursue further.
We only ever undertake a research project once we have a keen understanding of your business, your market, your challenges and your objectives. It is often during this business understanding phase that our experienced research and strategy team will be able to identify your research gaps.
When launching a new business or product, or before entering a new market, it’s obvious that market research is critical before investing and acting. However, did you know that research and customer feedback is also an important element of a branding project where you might uncover that the perception of your company is not what you assumed it to be? It is also a vital element when developing your marketing strategy.
For example, understanding the requirements of your target audience, helping to understand what key messages you should convey and how to convey them.
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