At IMS, we bring a depth of technical industry knowhow and apply strategic thinking to develop an SEO strategy that fits your B2B market, in line with your customers expectations.
Search Engine Optimisation is no longer a silo or a side project for a digital marketing campaign. It is the bloodline that runs through your website, paid advertising, social media, email marketing and more.
The evolution of SEO means that keyword targeting is no longer enough (was it ever?) to attain page one rankings. There is a fundamental importance in understanding the user intent, search intent, and the ‘why’ behind the ‘what’. Providing a customer-centric approach to your content, rather than product-centric, will build you a strong online presence and ensure visitors stay on your site for longer.
This ‘under the hood’ optimisation is key to your website being search-friendly. Technical SEO audits will ensure search engines can crawl and index your website without any issues. Server optimisation, clean site architecture, page speed and responsive designs are just some of the elements required in laying the foundations to your online success.
As search engines have become more sophisticated, there is a greater focus on high quality content that is underpinned by social listening and strategic consideration. Well structured content, meta data creation, image optimisation and schema implementation (there’s more but we won’t bore you) all help in increasing your search presence.
To accomplish a perception of relevance, trust and authority with both users and search engines, we look at link building, local SEO (Google My Business) and influencer marketing.
Client centric. Responsive. Flexible. Results driven.
Everything we do revolves around you.