Marketing Strategies for

MANUFACTURING

Your Trusted Expert in Technical B2B Industrial Marketing.

In the early days we were known as ‘Industrial Marketing Solutions’. From then until now, our core expertise has always remained the same: B2B marketing strategies for technical products and services. 

IMS is a strategic marketing partner for a range of industrial and manufacturing clients across all sectors. Our core focus lies in helping our engineering and industrial clients identify new revenue streams and deliver sustainable results at a lower cost. 

We understand your business, your goals, and what “success” means to you. We will work with you to generate outstanding online results, so your manufacturing business and sales teams are equipped to excel in this new norm.

Your Buyer is Online

94% of B2B buyers in the manufacturing industry research online when looking for a product or service.

Tactics that worked well for manufacturing companies in the past, do not yield the same results today.

IMS Marketing has helped numerous clients embrace the power of digital and develop their online presence through compelling brand identities and unique marketing strategies to rise above the competition, thrive, and succeed globally. 

A Marketing Strategy from IMS can help your manufacturing business

Increase brand awareness

Develop a compelling presence online

Grow and stand out from competition

Identify new market opportunities

Generate maximum ROI

Whether your business is large or small, our expert team will work with you to develop a marketing strategy tailored to suit the needs and goals of your manufacturing business. 

SERVICES

How we can help

As a full-service digital agency, we provide the complete suite of marketing, digital, branding and website
design services to our clients in the Manufacturing space globally. Our project expertise includes:

Technical feasibility
studies

to validate new engineering solutions or define a new route to market.

Market Research

to assist target market identification, competitiveness and growth potential

Value proposition and brand development

including corporate and product identity, office branding, logo development, technical sales and marketing materials

Route-to-market and channel development strategies

to support market entry or export expansion plans

User-focused website design & development

to showcase your capabilities and unique offering

Digital marketing plans and communication strategies

that generate leads

Our Experience

We have years of experience working with a diverse range of engineering & industrial clients:

Precision engineered components, sub-assemblies and finished products 

Industrial products and equipment 

Agricultural equipment 

Machinery 

Fabrication 

Injection moulding and plastics

Additive manufacturing and 3D printing 

Industrial pumps 

Electronics, sensor and IoT technologies 

Subcontract design to manufacturing services 

Engineering service providers across a diverse range of areas including testing, validation, lean consulting, quality systems, etc

Clients Who Trust Us

Projects

LETS TALK BUSINESS

Talk to IMS today to learn how we can help scale your software, technology, or device business to new heights