Channel sales game changer

Developing effective 3rd party sales channels for your business

Wondering what type of sales channels are right for your business or looking to develop a more successful relationship with existing channel partners?

For many SME’s looking to trade internationally, securing a partner in international markets is the most effective route to market. One of the biggest challenges of international growth is scaling revenues and managing cost. Choosing a channel sales model is often a game changing strategy.

IMS can assist you in the development of a channel strategy for your business, in the research and identification of partners and in putting structured marketing and management processes in place to maximise the opportunity for local sales success.

Satellite image of earth at night time

Channel Partner Recruitment

We can support your channel development needs by project managing all stages of the partner recruitment process.

This starts with the development of a channel partner brief followed by a comprehensive search process to identify an initial set of partner candidates. We work closely with you to review customer, product and company fit before engaging in deeper qualification of all short listed partners. Our process involves the co-ordination of calls/meetings with prospective partners along with consultancy around commercial elements of the sales partner agreement.

Channel Partner Marketing

Marketing your products and services through 3rd party sales partners requires careful planning, co-ordination and review if you are to be in control of your strategy, message and spend.

A channel marketing plan will ensure that all of these things are in place to support the success of your local sales partner. Our services include channel partner audits, channel brand management, co-op marketing plan development and the development of formal channel partner support plans.


Client centric. Responsive. Flexible. Results driven.
Everything we do revolves around you.