Online advertising is becoming increasingly popular and important among B2B organisations across a variety of sectors from manufacturing through to fintech. It gives businesses the opportunity to promote their content through PPC, sponsored social media posts, display ads, paid search, video ads and other promoted multimedia.
Paid media can be an effective opportunity to expand your brand reach, get more clicks and engagement, and generate more traffic to your website. It’s often the perfect solution for dedicated campaigns that drive qualified traffic from pre selected regions.
Paid Search advertising (also known as Pay Per Click or PPC) is a channel that allows you to place your ads in front of a relevant audience based on their search queries.
As a leading B2B paid search agency, we look to identify your business objectives and create a custom campaign to help you achieve these goals. Our valuable experience allows us to extract insights from your data which gives us the confidence to make smart decisions to help you grow your business. We take a holistic approach to your marketing ensuring that you are optimised cross platform, targeting the right customers at the right time and with the right message. Paid advertising can encompass Google Ads or Paid Social advertising.
Display advertising allows you to reach prospects that match your customers profiles, across vast networks of websites and across all devices. By using creative imagery and copy, you can find and engage prospects based on keywords, topics, interests and behaviors, location and more. Our Google Ads agency work with you to create banners, recommend messaging, and advise on multiple targeting options when building out your unique campaigns.
When you think of advertising on social for B2B, you think LinkedIn. While LinkedIn is the most popular channel within the B2B space, it is closely followed by Facebook, Twitter and Instagram.
Your social channels offer the opportunity to talk to your customer’s. Your profiles should be relevant to your audience, not just your business. Using your social channels like Facebook, Instagram and LinkedIn is a great way to highlight the personality behind your brand.
However more than just generating leads and traffic, social advertising allows you to improve brand positioning and thought leadership. By integrating social media advertising into your strategy you can engage with your audience, amplify your reach and maintain your space in the customer’s mind. If you don’t, your competitor will.
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