Online Retail

COVID-19 Online Retail Scheme from Enterprise Ireland

The fund is an excellent support for Irish retailers during these uncertain times and offers up to 80% funding of eligible costs with a maximum grant of €40,000 on offer. The current call is now closed for applications. Get in touch with us for other ways we can help and advise you on available funds.


Want to win more business online? Start your digital strategy with IMS today.

As an Enterprise Ireland partner we are delighted to be a key provider in the Covid-19 Online Retail Scheme, among others.

We’ve been helping our Clients re-think strategy across all levels; from how the operate, what they sell and where they sell it.

With this EI fund, IMS can help Irish businesses like yours do that too.

Enhance your digital capability and develop a more competitive online offer with the support of IMS Marketing.

Benefits of online retail scheme

Need Help With Your Application? IMS Can Help.

The current call is now closed for applications.

Contact a member of our team if you would like to start a conversation about applying for the next call.

Be Prepared?

Evaluate if your business is eligible to apply for the fund:

  • Irish owned business
  • 10 or more full time employees on 29th February 2020
  • Have an existing online presence i.e. website or social media pages
  • Operate predominately from a retail outlet where majority of revenue is derived
  • Can illustrate future ambition to export
  • Full eligibility criteria here


  • Businesses will be awarded funding to support a maximum of 80% of the project costs
  • The minimum grant amount payable is €10,000
  • Maximum grant payable is €40,000
  • Proposed expenditure must be a minimum of €12,500 of which €10,000 is reimbursed under the scheme. A net cost of €2,500 to successful applicants
  • To avail of the maximum grant fund (€40,000), companies will be required to invest €8,000 in the project
  • The workplan and all associated payments must be completed and grant claim submitted to Enterprise Ireland by 5th November 2021 as all Emergency Covid-19 financial assistance must be processed and paid in 2021. This necessitates a three to four month workplan turnaround time for this call.
Happy business professionals developing a strategy

What can you expect from working with IMS on this programme?

Strategy Development

  • A full analysis of your existing online presence including digital audit, SEO audit, competitor analysis, conversion rate analysis, Google Analytics reporting review, rankings review and much more
  • A formal digital strategy and a roadmap for implementation including resources and strategic considerations
  • Full development of a compelling value proposition so you stand out from the competition online
  • Ensuring that the company’s online presence is optimised to fulfil its overall potential and supports your overall business strategy and commercial goals
  • Consideration of multichannel offering (including marketplaces, social media, video, 3rd parties/resellers)


  • Optimising your online presence to ensure domestic and international visibility. This may include web enhancements and localisation, associated business process enhancements, search engine optimisation and much more
  • Formalising your website strategy, increasing your website visibility, generating traffic, lead generation and increasing awareness
  • Development of a detailed content strategy and social media strategy
  • Training in all digital activities such as SEO, social media, paid search training, Google Analytics training, pay per click and display advertising training and much more
Business Professionals brainstorm for a strategy


Headshot of Karagh Kelly Commercial Director at IMS

Karagh Kelly
Commercial Director

Headshot of Kevin from IMS Marketing

Kevin Moran
Managing Director

Contact Us

Contact IMS for more information or to discuss your requirements.