International marketing agency, IMS Marketing has won a European award for their involvement in the design and delivery of ‘Enter the Eurozone’, a programme to assist Irish companies to grow their business in export markets.
The ‘Excellence in Practice Silver Award’ from the European Foundation for Management Development (EFMD) is considered one of the most prestigious international awards in learning and development. The award was achieved in the Ecosystem Development category for work on ‘Focusing the response of Irish business to Brexit’.
‘Enter-the-Eurozone’ is an Enterprise Ireland initiative which was co-created and delivered by IMS Marketing (Galway) and leading German business school, ESMT (Berlin). The first programme was delivered between September 2019 and January 2020 where 19 Irish companies researched and developed market entry plans for a new Eurozone market. The programme involved participant companies visiting Berlin and Paris for 5 days of executive education and over the course of 4 months they received consulting and mentoring from the IMS team. At the end of the programme each company had a strategy for entering their chosen market with some had already achieving early sales success.
Kevin Moran, MD of IMS Marketing commented “IMS Marketing are delighted to receive this award along with our partners, Enterprise Ireland and ESMT Berlin. The vision for the ‘Enter the Eurozone’ Programme was to enable progressive Irish SMEs to enter a new Eurozone market in a strategically led way. Export markets will be more important than ever for Irish companies and jobs as they now face the twin threat of Brexit and a post Covid19 economic recession.”
These sentiments are echoed by Julie Sinnamon, CEO of Enterprise Ireland, “Irish companies are recognised as some of the most innovative and flexible in the world and bringing the Irish Advantage to our closest Eurozone neighbours has never been more important. The Enter the Eurozone Programme provides a strategic stepping stone for ambitious companies to begin exporting to this region, and I am delighted that EFMD has chosen to recognise the achievements of this Enterprise Ireland initiative which is in partnership with ESMT Berlin and IMS Marketing.”
Applications are now open for this Autumn’s ‘Enter-the-Eurozone’ Programme. Further details can be found here: https://www.imsmarketing.ie/enter-the-eurozone/.