Brand Naming | Strategic Brand Audit | Logo Design | Brand Communications
Global contract services provider to the medical device industry
Medical Devices
Our client faced a challenge with the global use of their company name and engaged IMS to devise a strategic re-branding for the company
An international leader in contract packaging services, international trademark issues prevented the company from maximising its global reach. This was a complex challenge involving name selection, trademark research, a brand change and brand communications strategy.
The corporate rebranding was completed from start to finish within 4 months, ahead of the planned launch date at Medtec. IMS completed the work under the agreed budget and exceeded our client’s expectations in every regard. The rebranding achieved its overall desired result as it allowed the company to promote its new brand, without competitive or legal barriers, in an increased global basis and over the following 2 years, sales grew in excess of 30%. This project highlights the capability of the IMS team to plan and implement a complex branding and communications strategy within a challenging timeframe.
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