Company re-branding opens up global market opportunities for Irish company.

We began with a strategic brand audit which assessed the core values of the business from an internal and external perspective. Vision statements were developed which facilitated the direction of the new company naming strategy. If the company was to make such a significant change, there needed to be meaning behind it and be positioned as a strategic opportunity in the marketplace. IMS managed the name search and selection process, working closely with trademark solicitors to ensure global protection for the new name chosen. When the new name was chosen, we next set about creating the brand identity. Logos, Websites and every customer touchpoint was rebranded to the new name. We also developed a brand relaunch and communications plan to ensure both clarity of communications for existing customers and the promotion of this exciting new development for the company. This communications plan included online marketing, tradeshow participation, pr and a customer roadshow.